Binh Thuan to stimulate tourism in peak summer holiday

17/06/2024, 08:32

BTO- Summer is considered the most exciting domestic tourism season. With the expectation of attracting tourists and achieving high revenue, Binh Thuan Tourism is increasing promotion and stimulating summer tourism with the program "Vietnamese People Travel in Vietnam - I Love Vietnam" by the Ministry of Culture, Sports and Tourism launched and continues to improve and innovate tourism products.

Hello Sunny Program; Welcome to a brilliant summer; Summer by the sea...

Summer is considered the most exciting domestic tourism season

Meanwhile, the Provincial People's Committee has requested the Department of Culture, Sports, and Tourism to coordinate with local agencies, organizations, businesses, and communities to develop new tourism programs and good service quality packaged tours with the aim of increasing tourist experience, diversifying products and improving service quality with the slogan " Unique products - professional services - convenient and simple procedures - competitive prices - clean and beautiful hygienic environment - safe, civilized and friendly destination".

To diversify products and increase the experience for tourists, tourism products in Binh Thuan are currently shaped and developed throughout the province. In the North of the province, along with Bau Trang and Co Thach beach, types of agricultural tourism and local tourism are "attracting" quite a large number of tourists to experience. In the South, in addition to high-end resort chains, beautiful beaches, and culinary restaurants, there are vibrant theme parks and amusement parks such as Wonder Hill, Dino Park, Safari Cafe, Wonderland Water Park, and Circus Land at NovaWorld Phan Thiet Economic Tourism and Entertainment Urban Area... are also promising exciting destinations this summer.

NovaWorld Phan Thiet economic tourism and entertainment urban area

Many local tourism service businesses inform that this summer, the entertainment and relaxation needs of tourists from companies, units, and schools this year remain stable. Besides, the number of tourists traveling in small groups of family and friends still accounts for a large proportion. Many tourism businesses have launched many stimulus programs in anticipation of this summer such as: Hello Sunny; Say hello to a Wonderful Summer; and Summer by the Sea... with promotional combos on room rates, fishing services, meals, and spa...

Mr. Luong Quoc Hieu, Manager of Malibu Resort, said: Currently, the unit is recording reservations for this summer with a room capacity of about 70%, most of the peak is on weekends. Customers who book in advance are travel agencies and tour companies. The remaining rooms will serve backpacking tourists. The main customer market is from Ho Chi Minh City, the Southern provinces, the Central Highlands, etc. In addition to preparing facilities, the unit also promotes the completion and improvement of service quality for the peak summer period.

Besides the natural figures, beautiful beaches, and rich seafood, traffic connections, especially the exploitation of the Dau Giay-Phan Thiet and Phan Thiet-Vinh Hao highways, have started tourism advantages for Binh Thuan. Obviously, in the first 4 months of the year, Binh Thuan welcomed 2.99 million visitors (an increase of 8% over the same period in 2023). Tourism revenue is estimated at 7,888 billion VND. However, besides the positive features, there are also competitive and challenging signs while more expressways have been operated. Typically, the Cam Lam - Vinh Hao route was put into operation to shorten the distance from Ho Chi Minh City to Nha Trang, Ninh Thuan...

The launch of the domestic tourism fosters "Vietnamese people travel in Vietnam - Vietnam I love" is expected to create a positive effect, helping to increase the rate of domestic tourists not only during the summer peak but also throughout 2024; helping Binh Thuan to reach its goal of welcoming 9.5 million visitors this year.


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Binh Thuan to stimulate tourism in peak summer holiday