Trade promotion in Laos: Promote the image and foster advantageous product exportation of Binh Thuan

Currently, the preparation to organize a trade promotion delegation in Laos chaired by the Department of Industry and Trade of Binh Thuan, coordinating with relevant departments and units is being deployed as planned. Taking place for 5 days from June 18 to 22 in the capital Vientiane, this activity is organized to promote trade in the Lao market in 2024 and the following years. This is also an opportunity to promote Binh Thuan's image- the southernmost coastal province in the Central region possessing many potentials and advantages of Vietnam. Thereby, the province strengthens exchange and cooperation to attract investment and promote trade and tourism, implements development strategies, expands consumption markets, improves product value, as well as promotes exports in the current new context.

Trade promotion activities in Laos aim to promote Binh Thuan's advantageous product export (Illustration).

It is expected that the trade promotion delegation in Laos will be led by a representative of the People's Committee of Binh Thuan province, and will also be joined by leaders of relevant departments and branches, the Office of the Provincial People's Committee.

According to the program, the delegation Binh Thuan's operation will work with the Embassy, the Vietnam Trade Office in Laos, leaders of the capital city of Vientiane, Lao businesses, and Vietnamese associations and businesses in Laos. The delegation also spent time surveying a number of commercial centers, supermarkets, and wholesale markets in the capital Vientiane, and surrounding areas to search for more information about market prices, consumer needs, and locals' tastes to plan reasonable and effective export solutions.

Preparing for this activity, the Department of Industry and Trade promptly advised the Provincial People's Committee to issue an official dispatch to the Ministry of Industry and Trade and the Vietnamese Embassy in Laos requesting coordination and support for the Binh Thuan Provincial Working Group to promote trade here. According to the function, the Center for Industrial Promotion and Trade Promotion (under the Department of Industry and Trade) is the contact point; The locality is connected with the Department of Trade Promotion, the Asia-Africa Market Department (Ministry of Industry and Trade), the Vietnam Embassy, ​​the Vietnam Trade Office, and the Vietnam Business Association in Laos, so far. Through suggestions, the province's functional departments said they agreed to follow the proposal of the Vietnam Trade Office to have a working session with the Department of Trade Promotion - Ministry of Industry and Trade of Laos with many participants, including Lao businesses for more comprehensive information.

Related to this activity, current documents (Vietnamese and English) promoting the local image to serve the delegation are also being actively prepared such as on investment promotion of Binh Thuan province, an overview of Binh Thuan province, and trade promotion activities. Along with that are several publications: Potential of Binh Thuan Industry and Trade and Investment Opportunities; Typical Rural Industrial Products of Binh Thuan Province; Binh Thuan Dragon Fruit; etc. There is also a Brochure introducing industrial parks and clusters in the Binh Thuan area investors Ham Kiem I Industrial Park, Ham Kiem II Industrial Park, Tan Duc Industrial Park, Thang Hai 1 Industrial Park...

Recently, the Standing Vice Chairman of the Provincial People's Committee Phan Van Dang chaired a working session to listen to reports on program preparation, content, and necessary conditions of the Working Group participating in trade promotion in Laos. Hence it is an opportunity to promote Binh Thuan's image as well as aim to promote trade activities and attract investment in the neighboring country, the provincial leaders also note that the participation of businesses and associations in localities to strengthen connections between the two sides is necessary... Therefore, the mobilization and invitation of businesses to join the Trade Promotion Mission in Laos is being continued by the Department of Industry and Trade of Binh Thuan, thereby contributing to bringing overall success for this project.