Binh Thuan’s dragon fruit on display at an exhibition in Germany

Particularly, Vietnam, under the National Trade Promotion Program approved by the Minister of Industry and Trade, the Vietnam Fruit and Vegetable Association (Vinafruit) organized for 10 Vietnamese fruit and vegetable import-export enterprises to participate in Fruit Logistica 2025, including the Binh Thuan Dragon Fruit Association showcasing fresh dragon fruit.

A booth from Vietnam participating in the exhibition.

In a conversation with Mr. Huynh Canh – President of the Binh Thuan Dragon Fruit Association who is directly participating in the exhibition, it was noted that Vinafruit's display and product introduction area spans 10 booths. This is the 5^th year that the national display area “Fruit of Vietnam” has participated in the Fruit Logistica fair with enterprises in the field of fruit and vegetable production and export processing. The most characteristic products include mango, longan, dragon fruit, jackfruit, fresh coconut, green-skinned grapefruit, and passion fruit, etc.

The Binh Thuan dragon fruit booth participating in the exhibition.

Fruit Logistica 2025 is organized in 26 exhibition halls, divided into many specialized areas such as tropical fruit, organic vegetables, post-harvest technology, and logistics.

Reportedly, Fruit Logistica is one of the largest international trade fairs for fresh fruits and vegetables in the world, held annually in February in Berlin, Germany. The event attracts over 2,600 exhibitors from more than 90 countries worldwide. It continues to affirm its reputation as the most influential meeting point of the year for suppliers, distributors, and experts in the fruit and vegetable industry from around the globe with the aim of promoting trade, cooperation, and introducing new products and technologies in the industry.

The Vietnamese delegation participating in the exhibition.

Through the fair, Vietnamese enterprises in general, and the Binh Thuan Dragon Fruit Association in particular, have more opportunities to seek new partners and strengthen relationships with partners in Europe. This contributes to the development of Vietnam's fruit and vegetable industry, including Binh Thuan dragon fruit, in this "demanding" market. According to the Binh Thuan Dragon Fruit Association, the province currently has nearly 27,000 hectares of dragon fruit. Dragon fruit is exported to countries such as the United States, Canada, Europe, the Middle East, India… with China being the primary market. In 2024, the export turnover of dragon fruit from the province is estimated to reach 9.2 million USD, with a quantity of 8,400 tons, an increase of 13.46% compared to the same period in 2023.

In recent times, the Binh Thuan Dragon Fruit Association has encouraged its members to participate in various events such as fairs, exhibitions, displays, and promotions for dragon fruit at events both within and outside the province. At the same time, the association, along with its members, has registered to participate in trade promotion activities, fairs abroad organized by the Vietnam Fruit and Vegetable Association, the Trade Promotion Department, and the Department of Industry and Trade to connect and expand the dragon fruit market.