Binh Thuan to promote its dragon Fruit at the Asia International Fruit and Vegetable Fair

This is the largest and only specialized exhibition in Asia focusing on fresh fruits, vegetables, agricultural products, and related value chains across the continent. More than 750 exhibitors from over 40 countries and regions will showcase the latest products and technologies, revitalizing the global fresh fruit and vegetable industry.

Also participating in this fair, the Binh Thuan Dragon Fruit Association has set up a booth displaying products such as fresh dragon fruit and processed products made from dragon fruit. The goal is to explore and connect with the international fruit and vegetable market and seek opportunities for the development of the dragon fruit industry in Binh Thuan province. According to the organizers, this is an important annual fair aimed at promoting, enhancing, and developing the export of Vietnamese fruit products, including dragon fruit.

The Binh Thuan dragon fruit products displayed at the fair.

Mr. Huynh Canh – Chairman of the Binh Thuan Dragon Fruit Association, who directly participated in the fair, stated that the fair attracted about 20,000 visitors. For Bình Thuận dragon fruit, the market is increasingly shifting, with the majority currently exported to China (80%), but is gradually shifting towards India, Thailand, Hong Kong, and especially to more demanding markets such as Japan, South Korea, Australia, and the United States. Following this development direction, promoting the image of dragon fruit widely will give the dragon fruit market the advantage to expand and not be completely dependent on the Chinese market in the future.

International customers visiting the Bình Thuận dragon fruit booth.

Chairman Huynh Canh at the booth.

Earlier, in March 2023, Binh Thuan dragon fruit set an Asian record (according to the Asian record criteria for cuisine and specialties). Binh Thuan dragon fruit is known for its distinctive delicious flavor and numerous health benefits. It is famous for a variety of dragon fruit types, including white, red, and purple flesh, which have high domestic consumption and export value.

A large number of visitors at the fair. The certification of the Asian record for Binh Thuan dragon fruit.

In addition to being consumed fresh, dragon fruit is also processed into various products such as dried dragon fruit, wine, vinegar, jam, and fruit juice. Furthermore, the geographical indication “Binh Thuan Dragon Fruit” has been protected by the European Union (EU). The image and brand “Binh Thuan Dragon fruit” have been registered and protected by 13 countries and territories, including the United States, the United Kingdom, Germany, France, the Netherlands, Japan, South Korea, China, Malaysia, Indonesia, Taiwan, Singapore, and Thailand.

Binh Thuan VietGAP dragon fruit.

Currently, the province has over 24,000 hectares of dragon fruit, of which nearly 8,600 hectares are certified to meet VietGAP standards.