Binh Thuan’s dragon fruit ramps up to conquer Indian market

Attending the event, there were Vietnamese Ambassador to India Ton Sinh Thanh; Director of the Binh Thuan Department of Industry and Trade, or the organizer, Do Minh Kinh; President of Indian Importers Chambers of Commerce and Industries Atul Kumar; and Chairman of the Trade Promotion Council of India Mohit Singla, alongside representatives of local enterprises.

Speaking the event, Ambassador Ton Sinh Thanh briefed attendees on the people and land of Vietnam, as well as the potentialities and advantages of Binh Thuan in terms of tourism and agriculture. He expected such promotional events will further trade relations between the two countries.

In the meantime, Mr. Do Minh Kinh, Director of Binh Thuan Department of Industry and Trade said that he hopes to introduce and promote dragon fruit, one of the province’s key advantageous products, and provide a platform for businesses of both sides to meet, exchange information and open investment opportunities.

During the visit to India, officials from Binh Thuan are also scheduled to meet with the Trade Promotion Council of India and Reliance Retail Limited, a leading retailer in India. They will attend an international food and beverage trade show in Mumbai and hold another promotional event for dragon fruit at Sofitel Mumbai BKC hotel.

Reportedly, dragon fruit is an agriculture staple of Vietnam while Binh Thuan is home to more than 27,000 hectares of the fruit.  Binh Thuan produces more than 600,000 tons of dragon fruit annually, making it the country’s largest trading hub of the fruit. Its dragon fruit has been shipped to more than 16 countries and territories at the present.

Translated and combined by My Thien