Binh Thuan launches contest of Vietnam's aspiration to develop its tourism

This contest is hosted by the People's Committee of Binh Thuan Province and sponsored by Novaland Group with the desire to find and select excellent and feasible ideas and initiatives from organisations and individuals around the world for development planning in order to make Phan Thiet become the world's leading MICE and Wellness tourism destination.

Attending the event, there were Mr. Nguyen Trung Khanh – Director General of Vietnam National Administration of Tourism (under the Ministry of Culture- Sports and Tourism), Ambassador Dang Hoang Giang - Deputy Minister, Head of the Permanent Representative of Vietnam to the UN (online participation from New York Bridge, USA) and many guest delegates representing leaders of central ministries, diplomatic agencies, etc.

The contest aims to help Binh Thuan Province determine its investment orientations, calling for investment attraction projects suitable for strongly developing this type of high-quality tourism, turning Phan Thiet into the world's leading MICE and Wellness tourism destination by 2045.

Speaking at the contest, Vice Chairman of Binh Thuan Provincial People's Committee Nguyen Minh confirmed that: Binh Thuan is developing the main tourist product lines as "green" tourism, tourism activities associated with preserving and promoting the values ​​of natural resources and protecting the environment; cultural tourism associated with festivals, sightseeing and learning about community life, and traditional craft villages; agriculturaltourism products and forest-sea-sand dunes ecology; and new types of tourism including the development of resort tourism associated with MICE tourism (meetings, incentives, conferences, and events),and medical and wellness tourism.

The ceremony is to introduce and widely inform about the Contest and is an opportunity to promote Phan Thiet-Binh Thuan tourism with standard facilities for MICE tourism and wellness tourism.

Addressing the ceremony, General Director of Vietnam National Administration of Tourism, Nguyen Trung Khanh said that MICE tourism is a potential type of tourism that is focused not only on Binh Thuan Province but also on Vietnam and the world in general.

Also at the ceremony, the contest organisers introduced the composition of the jury, the topic, the contest rules and the prize structure. Accordingly, the contest has two themes: MICE tourism, and wellness tourism.

The contest "Vietnam's aspiration: Turning Phan Thiet into the world's leading destination for MICE and Wellness tourism by 2045" aims to select excellent and feasible ideas and initiatives from organizations and individuals all over the world for the purpose of turning Phan Thiet into the world’s leading tourist destination for MICE (tourism combined with conferences, seminars, exhibitions, events, rewards) and Wellness (tourism combined with care) health). Accordingly, the contest will receive entries from candidates (via website http://phanthietmicewellness.c...) from September 2022 to June 2023, and the results of the preliminary round are expected to be announced in July, 2023 and the result-announcing and prize-awarding ceremony will be held in September 2023.