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The sharp growth pushed rice to fourth place among the top five Vietnamese
exports to Malaysia between January and May. These exports, whose revenue all
exceeded 100 million USD, included phones and their component parts; computers,
electronic devices and components; steel and iron products; and glass products.
Talking to the Vietnam News Agency on the morning of July 3, Vietnamese Trade
Counsellor to Malaysia Pham Quoc Anh said the increase of Vietnamese rice
exports is a result of the decrease in rice supply from other countries to
Malaysia.
Vietnamese firms took the opportunity to boost shipments of aromatic and
glutinous rice, in which Vietnam has a price advantage, he added.
He said improved rice trade promotion activities via exhibitions, trade fairs,
and business networking events supported by commercial agencies were also a
growth drive.
He highlighted the trademark building of Vietnamese rice in the Malaysian
market, which is currently dominated by brands from domestic enterprises, as
well as those from Thailand and Japan.
Quoc Anh said the Vietnamese Trade Office in Malaysia has supported the Hanoi
Trade Corporation (Hapro) in its partnership with the Malaysian-based ZNTEC
company to build and promote Hapro-branded rice products for exclusive
distribution in Sabab and Sarawak states.
The assistance also reached Loc Troi Group, which is making efforts to build
trademark for its jasmine rice, he noted.
The trade counsellor said he believes Vietnamese rice will secure a strong
foothold with well recognised brands in Malaysia.
Source: VNA
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