Binh Thuan in a bid to promoted its image and culture domestically and internationally

Illustrative image.

In the year 2021, despite being greatly affected by the complicated situation of the Covid-19 epidemic, the province’s culture, sports, and tourism have made all efforts to carry out a number of foreign relation activities once the epidemic is basically controlled.

Of which, the local tourism-culture sector has successfully organized a contest of creating Photos, Video Clips, and Articles about Binh Thuan, and an art program to stimulate its tourism sector themed “Come and listen to the sea singing” at Phan Thiet city. They also invited Cham artists to perform traditional industry (weaving, pottery, and gingered-shape cake), Cham folklore performances, etc to cater to tourists and people on the occasions of Tet and holidays.

As for sports activities, this year, the sector has organized the cross-country running across the sand dunes of Mui Ne, named “the Mui Ne Dunes Marathon 2021”; and the "swim, run, slide" triathlon in Bac Binh; and the Open Bike racing tournament in Phu Quy district.

The sports sector also sent their athletes to participate in nearly 20 sports tournaments at all levels (regional, national and international), and successfully hosted the national 4 x 4 beach volleyball tournament, the second-place training soccer tournament 2021, etc, attracting many athletes inside and outside the province to participate.

Up to now, two local tourism websites are maintained and effectively operated, namely: www.dulichbinhthuan.com.vn (in Vietnamese) and www.muinetourism.vn  (in English). The sites have boldly introduced the image of the land, people, typical culture as well as the potential of tourism cooperation and development of Binh Thuan to international friends and the Vietnamese ex-pats. At the same time, the center has so far strengthened cooperation with central and local press agencies to provide information about destinations, tourism strengths, outstanding activities of the industry, etc in order to effectively advertise to the outside. This year, the unit also participated in a booth and connected with travel businesses to introduce Binh Thuan tourism at the online fair "Busan International Travel Mart 2021" (South Korea).

According to the Department of Culture, Sports and Tourism, the implementation of information and external relation cooperation in the past time has been carried out seriously and effectively, ensuring to be appropriate to the actual situation. However, due to the impact of the Covid-19 epidemic, the tasks have not been done regularly in the past time and some activities have been temporarily suspended. In which, the contests of Miss Vietnam Tourism Global 2021, the Miss Vietnam Ethnicity 2021 were also halted in Binh Thuan and did not participate in a number of direct tourism fairs.

Towards 2022, the Department of Culture, Sports, and Tourism will continue to promote propaganda on foreign affairs through industry-specific activities. In addition to focusing on serving political events and major holidays, the sector is expected to coordinate in restarting large-scale competitions when the Covid-19 epidemic situation is under control. Together, a campaign to promote Binh Thuan tourism image under the theme of "Safe, friendly and attractive destination" is built up. In the meantime, they will synchronously deploy solutions to stimulate demand and promote tourism development in the new normal stage.

Translated by My Thien (Source: Binh Thuan Online)