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Potential
Phan Thiet has a traffic axis connecting Ho Chi Minh City, the Southeast regions and the Central Highlands. It is an advantage to become the "heart" of tourism economy of the South Central, Southeast, and Central Highlands. Currently, a series of traffic projects are being implemented and are expected to be put into operation in the near future. This will be a boost for Phan Thiet's tourism industry, including MICE tourism to develop in the near future.
In addition to owning many beautiful beaches, unique historical and cultural relics, traditional festivals typical of coastal culture, Phan Thiet has many beautiful landscapes. It also has hundreds of luxury hotels and resorts. Tourist accommodation facilities are constantly being upgraded, entertainment and dining services are increasingly diversified to serve many traditional local dishes.
Phan Thiet has always been evaluated as a destination with a good security system, a dynamic tourism development area, complete communication system, gentle, friendly, hospitable locals, etc. It perfectly meets the criteria to successfully organize MICE tourism.
Development Solution
In the future, for MICE tourism to develop faster and more firmly, Phan Thiet needs to implement solutions to attract investment to improve infrastructure, train and foster specialized human resources for MICE tourism, promote tourism marketing, in which priority is given to direct marketing, online travel, etc.
Otherwise, it should to create a coordination between localities and related sectors to plan technical infrastructure and develop asynchronous MICE tourism development strategy. For basic accommodation, it is recommended to upgrade and expand meeting rooms and conference centers with a capacity of 500 - 5,000 guests.
State management agency in charge of local and city tourism. Phan Thiet established a specialized MICE tourism committee to coordinate and associate with domestic and foreign MICE tourism organizations.
Organizing Famtrip and press trips allowing local and international press and reporters to visit the city's unique tourism products and references
In addition, training courses to improve professional qualifications, service skills, communication, emotional handling, teamwork for staff in the field of MICE tourism are organized. Learning from experiences from successful localities in developing this model such as Ho Chi Minh City, Da Nang, and beyond, in the leading countries of MICE industry such as Singapore, Malaysia, UK, USA, etc is also a solution that should be considered. On the other hand, the local tourism industry needs to perfect the technical set of MICE tourism management standards, management services that can be manipulated and entertained to ensure service quality in the MICE organization of the program in Phan Thiet.
With the priority of nature, the development of infrastructure, the openness of policies, and many other favorable factors, Phan Thiet can become a MICE tourism center in the near future.
Translated by Uyen Linh (Source: Binh Thuan Newspaper)
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