The event aims to hunt beautiful women to take the responsibility of promoting tourism, cultural relics, beautiful sites, landscapes, and the people of Vietnam to the world.
The beauty contest is considered as part of activities to highlight the Visit Vietnam Year 2023 – Binh Thuan: Green Tourism comes together. The winner of the contest has the obligation to carry a two-year journey of promoting cultural tourism activities and events while boosting Vietnamese images across five continents.
It is known that the preliminary round is projected to last till September in six localities - Hanoi, Ho Chi Minh City, Binh Thuan, Da Nang, Thai Nguyen, and Tien Giang. The semi-final round is slated for November, and the final round is set to be held from December 1 to 15 in Phan Thiet City.
Contestants must be aged 18 to 27 and have graduated from high school and stand at least 1.63 metres tall.
The contest’s winner will go on to receive a crown and a cash prize of VND300 million, while the first and second runners-up will be awarded VND200 million and VND150 million, respectively. Ly Kim Thao, who was Miss Tourism Vietnam Global 2021, is set to work as an ambassador of the pageant.