The event aims to hunt beautiful women to take the responsibility of promoting tourism, cultural relics, beautiful sites, landscapes, and the people of Vietnam to the world.
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The beauty contest is considered as part of activities to highlight the Visit Vietnam Year 2023 – Binh Thuan: Green Tourism comes together. The winner of the contest has the obligation to carry a two-year journey of promoting cultural tourism activities and events while boosting Vietnamese images across five continents.
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It is known that the preliminary round is projected to last till September in six localities - Hanoi, Ho Chi Minh City, Binh Thuan, Da Nang, Thai Nguyen, and Tien Giang. The semi-final round is slated for November, and the final round is set to be held from December 1 to 15 in Phan Thiet City.
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Contestants must be aged 18 to 27 and have graduated from high school and stand at least 1.63 metres tall.
The contest’s winner will go on to receive a crown and a cash prize of VND300 million, while the first and second runners-up will be awarded VND200 million and VND150 million, respectively. Ly Kim Thao, who was Miss Tourism Vietnam Global 2021, is set to work as an ambassador of the pageant.