Binh Thuan to boost promotion for its brand of processed agricultural products

21/09/2022, 10:12

BTO- At the recent conference where Binh Thuan’s leaders met with strategic investors on August 30 on the occasion of the 30th anniversary of the province’s reestablishment (1992-2022), all delegates and participants were very excited when receiving eye-catching and eco-friendly gifts boxes containing many products made from dragon fruit, one of the typical agricultural products of Binh Thuan province.

*PPC vice Chairman Nguyen Minh (center) in front of Binh Thuan province's booth at the trade exhibition event in Binh Dinh province*

Those are certified 4-star-products under the standards of One Commune-Once Product (OCOP) program, processed by Hoa Le clean dragon fruit cooperative (Ham Thuan Bac district), including dragon fruit flower tea, dragon fruit jam, dragon fruit wine, dragon fruit juice, dried dragon fruit …The conference provided best opportunity for Binh Thuan to introduce its advantageous products to delegates and enterprises. This has been a breakthrough step of local authorities in disseminating the province’s specialties, especially OCOP products.

*Products made from dragon fruit of Hoa Le Clean Dragon Fruit Cooperative*

Lately, Co-opmart Phan Thiet supermarket opened a booth to display and sell OCOP products of Binh Thuan province in response to the programme “Proud of Vietnamese Goods”. Apart from products processed from dragon fruit, shoppers can also buy many other famous OCOP products, such as: Duc Lan rice, fish sauce, sea grapes, etc. With the assistance from functional agencies and local authorities, many OCOP products in Binh Thuan have been taken to shelves at shopping centers, supermarkets and popular tourists sites to create more opportunity for visitors to access to dragon fruit products.

*Typical OCOP products of Binh THuan province on display at Co.opmart super market*

According to Mrs. Nguyen Hoang Thu Huong from Hoa Le clean dragon fruit cooperative, the unit has kept close contact with department of Industry &Trade and concerning agencies to take its products to many domestic trade promotion events in order to promote the brand name of Hoa Le cooperative’s dragon fruit products. In 2022, Hoa Le dragon fruit products, along with other OCOP goods were introduced at national trade promotion program, the Central Highlands-Gia Lai OCOP trade fair, and trade connection program between Vietnamese enterprises with Japanese partners. After many introduction events of dragon fruit products, Hoa Le clean dragon fruit cooperative’s products get more and more attention of customers from inside and outside the province. The consumption of OCOP products in particular and products made from dragon fruit is expected to make strong growth during the upcoming Tet holiday, as increasing demand for Tet gifts.

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Over 2 tons of dried dragon fruit products exported by Binh Thuan Fruits and Greens

BTO- From the early of the year until now, the Phan Thiet-based Binh Thuan Fruits and Greens Company has successfully exported 2,330 kilos of dried dragon fruit chips to the US and Canada with a total export earnings of USD 19,930 (1,820 kilos were shipped to the US markets and the remaining 510 kilos to Canada). Dried dragon fruit product was processed by Fried Fruits and Greens processing company (located in 12B Dang Van Lanh street-Phu Tai ward-Phan Thiet city). Binh Thuan Fruits and Greens is a mandated unit to export this product.

Building brand for Vietnamese agricultural products

Workshop on Market linkages for Dragon fruit products of Cooperatives in Binh Thuan province

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