Vietnamese beauty market boasts excellent growth potential

26/12/2019, 10:00

Rapid economic growth and higher living standards are shaping changes in Vietnamese lifestyles and needs.Urbanites now spend on not only basic products but also aspirational demands.Besides being able to afford advanced beauty products, Vietnamese women are not hesitant about paying more for premium products that are capable of bringing about significant skin improvements.The cosmetic market has been offering a wide range of beauty products, welcoming new brands, new variants, and new formats every day, which effectively stimulates consumer spending.Also, the current digital world has opened a new door for new players entering the market.Health and beauty stores, including cosmetic stores and pharmacies, continue growing in importance thanks to the entry of new players like Pharmacity, Watsons and Hello Beauty.This channel remains the key for beauty categories since shoppers can...

Customers shop for cosmetics at a supermarket in HCM City (Source: VNA)

Source: VNA


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Vietnamese beauty market boasts excellent growth potential