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Consumers at the Co.opXtra Van Hanh supermarket in Ho Chi Minh City
(Photo: VNA)
The survey for the second quarter of 2018 said Southeast Asian consumers are
leading the way when it comes to their saving intentions.
Filipinos are the world’s most avid savers (71 percent) while Singaporeans (69
percent) and Indonesians (66 percent) rank third and fourth. The global average
in this regard is 53 percent, up 1 percent from Q1.
However, after covering essential living expenses, Vietnamese consumers were
eager to spend on big-ticket items as they wish to lead a better life, the
report said, noting nearly half of consumers were willing to spend on holidays
(49 percent).
Additionally, 46 percent of Vietnamese consumers would like to spend their spare
cash on new clothes and new technology products, 43 percent wanted to divert any
spare cash towards out-of-home entertainment activities and 38 percent wanted to
spend on home improvements.
Spending on medical insurance premiums keeps increasing with this intention
gaining 3 points from the previous quarter to reach 41 percent.
The survey also indicated that Vietnamese consumer confidence remained stable in
Q2, with an index score of 120 percentage points, compared to the global index
of 104 percentage points. It dropped a spot to the fifth most confident country
in the world.
Vietnamese continued to rank job security and health as their top two key
concerns. Other key areas of concern were increasing utility bills, parents’
welfare and happiness and children’s education and/or welfare.
They also continued to feel upbeat on their personal state of finance with 76
percent perceiving their state of personal finances would be either good or
excellent in the next 12 months. However, nearly half of respondents stated it
is not a good time to buy.
Source: VNA
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